Anja Rubik stars in Boucheron Icons 2022 marketing campaign. Picture: David Sims
The timeless magnificence of Boucheron’s designs takes the highlight for its new Icons marketing campaign, which showcases outsized iterations of the Quatre assortment to suit right now’s vogue traits. Polish mannequin Anja Rubik fronts the pictures whereas posing on location in Paris’ Place Vendôme, the place the luxurious jeweler was based.
Boucheron Icons 2022 Marketing campaign
For over twenty years, the blonde has walked well-known catwalks and graced magazines. Photographer David Sims captured the pictures with styling by Emmanuelle Alt. It’s also possible to check out Boucheron’s New Maharajahs excessive jewellery assortment, launched earlier this yr.
Anja Rubik poses with Boucheron Level d’Interrogation necklace for Icons 2022 marketing campaign. Picture: David Sims
The ads function studio close-ups and on-location photographs with the Quatre assortment, Serpent Bohème, Jack de Boucheron, and the Vendôme Liseré strains. For magnificence, Duffy works on Anja Rubik’s bob-length tresses with make-up by Lucia Pieroni.
Boucheron options Serpent Bohème assortment for Icons 2022 marketing campaign. Picture: David Sims
For this marketing campaign, I imagined outsized variations of our icons whereas remaining true to their unique character. I really feel that Boucheron presents a cutting-edge, energetic, genuine imaginative and prescient of knickknack and Excessive Jewellery with these items, and that’s how I’ve all the time imagined Boucheron to be.
Claire Choisne, Artistic Director
Anja Rubik poses at Place Vendôme for Boucheron Icons 2022 marketing campaign. Picture: David Sims